The Great Tween Buying Machine: Capturing Your Share of the Multi-Billion-Dollar Tween Market

Tweens, children 8-12, are one of the fastest-growing markets. Siegel, principal of an independent youth-marketing agency, demystifies the tween market and looks at how this group of influential consumers has changed over the past few years. He shows how to find tweens at the grassroots level, how to create a tween product development roadmap, and how to use a range of media to influence tweens' beliefs, attitudes, and behavior. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)