Market Planning Guide
Description:
Marketing is the lifeblood for succeeding in business. What venture can survive without customers? Every business, whether large or small, has to understand who its customers are and how to sell to those customers cost-effectively, be it products or services.
This all-new sixth edition of the marketing classic, The Market Planning Guide, contains everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size business—from sole proprietors to Fortune 500 companies. Readers will learn the questions to ask in order to create their own outline for a comprehensive marketing plan, including targeting the most profitable customers, standing out from the competition, pricing to maximize profits, and selling that yields results.
From mastering the basics to applying marketing principles to the actual marketing plans of two different companies, this user-friendly workbook gets readers up-to-speed fast, and:
• Generates solutions to customer-retention issues using Web tools.
• Delivers a simple process for creating and supporting sales forecasts.
• Identifies differences in marketing for smaller ventures versus larger companies.
• Enhances growth opportunities using the Internet for information sharing and troubleshooting.
The Market Planning Guide is the most comprehensive, yet easy-to-use marketing planning tool available. Author David H. “Andy” Bangs outlines what’s at the heart of marketing an enterprise: the thrill of making a business grow, serving more customers, trying new ways to deliver value to customers, and watching employees grow and develop.
Best prices to buy, sell, or rent ISBN 9780793159710
Related Books
- 1
- 2
- 3
- The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Products, or ServiceBangs, David H.Edition:5thISBN-13:9781574100983
- The Market Planning Guide: Gaining and Maintaining the Competitive EdgeBangs, David H., Jr.ISBN-13:9780936894034
- The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Products, or ServiceDavid H. BangsEdition:4thISBN-13:9780936894720
- The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Products, or ServiceBangs, David H.Edition:5thISBN-13:9781574100983
- The Market Planning Guide: Gaining and Maintaining the Competitive EdgeBangs, David H., Jr.ISBN-13:9780936894034
Frequently Asked Questions about Market Planning Guide
The price for the book starts from $5.98 on Amazon and is available from 11 sellers at the moment.
If you’re interested in selling back the Market Planning Guide book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Market Planning Guide book, the best buyback offer comes from and is $ for the book in good condition.
The Market Planning Guide book is in very low demand now as the rank for the book is 4,466,090 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.