Technology Management

Changing national and international markets are forcing companies to improve the way they develop new products, control manufacturing costs, and improve existing products. To do this, they must train R&D specialists to coordinate with the marketing, manufacturing, and finance departments to identify the products their customers need, and develop and manufacture those products efficiently.
Technology Management helps R&D managers do just that - develop and manufacture the right products in the most efficient way. Articles and real-life case studies show R&D managers how to link technology with business goals - by developing products that marketing sees a need for and that can be easily produced by manufacturing. It shows them how they and their staff can develop symbiotic relationships with other departments to meet the company's goals. Technology Management also provides advice on motivating people, on project management, and on teamwork, both within the department and within the company.
Leading experts and industry veterans from such major players as Clairol, Sears Manufacturing, and Nabisco show you how to: