IBM Redux: Lou Gerstner and the Business Turnaround of the Decade

When Gerstner took the helm at IBM in 1993, it was in a death spiral & lost $8 billion that year. One of the nation s industrial giants seemed destined to die in bankruptcy. Six years later, after a miraculous recovery, IBM was thriving once again. Here is the first in-depth look at Gerstner, the man who led IBM s recovery & how he did it. Chronicles Gerstner s rise, his arrival as the first steward from outside the company s ranks, & his implementation of new business & marketing strategies. From the complete overhaul of IBM s culture & image to the takeover of Lotus & the development of network technology, Garr vividly illustrates Gerstner s operating methods, management philosophy, & vision.