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IBM Redux: Lou Gerstner and the Business Turnaround of the Decade

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IBM Redux: Lou Gerstner and the Business Turnaround of the Decade image
ISBN-10:

0788198718

ISBN-13:

9780788198717

Author(s): Doug Garr
Released: Apr 01, 1999
Publisher: HARPER/COLLINS
Format: Hardcover, 375 pages
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Description:

When Gerstner took the helm at IBM in 1993, it was in a death spiral & lost $8 billion that year. One of the nation s industrial giants seemed destined to die in bankruptcy. Six years later, after a miraculous recovery, IBM was thriving once again. Here is the first in-depth look at Gerstner, the man who led IBM s recovery & how he did it. Chronicles Gerstner s rise, his arrival as the first steward from outside the company s ranks, & his implementation of new business & marketing strategies. From the complete overhaul of IBM s culture & image to the takeover of Lotus & the development of network technology, Garr vividly illustrates Gerstner s operating methods, management philosophy, & vision.

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