Managing Brand Equity: Capitalizing on the Value of a Brand Name

Name: Managing Brand Equity: Capitalizing on the Value of a Brand Name
Brand: Free Press/Macmillan
SKU: 9780788193361
Rating: 4.7 (3 reviews)
ISBN: 9780788193361

ISBN-10:

0788193368

ISBN-13:

9780788193361

Author(s): David A. Aaker

Released: Jan 01, 1991

Publisher: Free Press/Macmillan

Format: Hardcover, 299 pages

to view more data

Sell this Book

Buy this Book

Find in Library

Description:

Book details unavailable.

‌

We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.