What Losing Taught Me About Winning: The Ultimate Guide for Success in Small and Home-Based Businesses

For 18 seasons Tarkenton passed, hustled, and scrapped his way into the NFL Hall of Fame. Yet he was the losing quarterback in 3 Super Bowls and the association of the word "loser" with his name has been difficult to dissolve. Tarkenton's grit and resolve have made him an entrepreneurial dynamo. As the founder and builder of 12 companies -- whose annual revenues range from $1 to $142 million -- Tarkenton has distinguished himself in many diverse areas of business. In 1996, he launched the Tarkenton Small Bus. NETwork, designed to help its members build their business. Here he provides insight, inspiration, and practical know-how for all small-business people.