Net Profit: How to Invest and Compete in the Wild World of Internet Business
Description:
The recent Internet stock crash has caused investors and managersto throw the baby out with the bath water. The gloom surroundingmany publicly traded Internet companies makes objective evaluationof their performance difficult. In Net Profit, author Peter Cohanbreaks down the complexity of the Internet market by answering twobasic questions: Who makes money on Internet-related business? Andhow do they do it? His incisive analyses of leading Internetcompanies, their competitors, and their chances for continuedgrowth pinpoint the factors that investors and managers in Internetbusiness must examine to ensure future success.
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