A Branded World: Library Edition

Branding is ultimately the way you differentiate your product from the competition. Whether youre selling a celebrity image, automobiles, or a financial service your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising. Public relations is becoming key to the entire strategy. P.R. is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts. Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of P.R. to build stronger brands.