Saving the Millennial Generation: New Ways to Reach the Kids You Care about in These Uncertain Times

For years, sociologists -- and marketing experts -- have focused on the Baby Boomers and Generation Xers. The generation after the Xers (people born since 1982), called the Millennial Generation, is in some ways a continuation of a trend. But in other ways, this generation is a breed apart. Dawson McAllister, who has worked with hundreds of thousands of young people, offers insight into how to relate to this up-and-coming generation. He talks about the forces that have shaped the Millennial Generation, its expectations of authority, how to make church "work" for the Millennial Generation, parenting and discipling strategies, what makes this generation different from other generations, and how this generation shares the spiritual needs of every generation. A fascinating and practical look at young people today -- and how we as adults can learn to relate effectively to them.