Advertising Account Planning: Planning and Managing an IMC Campaign

Name: Advertising Account Planning: Planning and Managing an IMC Campaign
Brand: Taylor&Francis
SKU: 9780765628770
Rating: 4.5 (2 reviews)
ISBN: 9780765628770

Advertising Account Planning: Planning and Managing an IMC Campaign image

ISBN-10:

0765628775

ISBN-13:

9780765628770

Author(s): Larry D. Kelley

Edition: 2

Released: Oct 01, 2010

Publisher: Taylor&Francis

Format: eBook, 304 pages

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