Bookselling for Dummies

"This book is a great resource for independent booksellers who want to work smarter, not harder" Ann Christophersen, President, American Booksellers Association Packed with tips and techniques from booksellers nationwide! The fun and easy way(t) to sharpen your bookselling skills To run a successful independent bookstore, you need to be a jack--of--all--trades, from frontlist buyer and inventory controller to merchandiser, marketer, events coordinator, expert salesperson, Webmaster, human resources director, and bookkeeper. Relax! This friendly guide shows you how to wear a dozen bookselling hats and still have time to mingle with customers and keep up with your favorite authors. Discover how to: * Advertise and market your store * Hire and retain employees * Work with publishers and vendors * Purchase inventory and manage store finances * Run a successful store event * Establish an online presence The Dummies Way * Explanations in plain English "Get in, get out" information * Icons and other navigational aids * Tear--out cheat sheet * Top ten lists * A dash of humor and fun