Dictionary of Marketing Terms
Description:
More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.
Best prices to buy, sell, or rent ISBN 9780764139352
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- Dictionary of Marketing Terms (Barron's Business Guides)Imber, Jane; Toffler, Betsy-AnnEdition:2ndISBN-13:9780812017830
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- Dictionary of Marketing Terms (Barron's Business Guides)Imber, Jane; Toffler, Betsy-AnnEdition:2ndISBN-13:9780812017830
- Dictionary of Marketing Terms (Barron's Business Guides)Imber, Jane; Toffler, Betsy-AnnEdition:ThirdISBN-13:9780764112140
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