Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains approximately 300 additional new and updated terms.

Dictionary of Marketing Terms (Barron's Business Guides)

Business & Money

Imber, Jane

Toffler, Betsy-Ann

Marketing & Sales

Barron's Educational Series,Inc.

More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.

Dictionary of Marketing Terms

Barrons Educational Series. Inc.

Provides definitions for a variety of terms associated with radio, television, print, and direct-mail advertising

Economics

See the best price to sell, buy, or rent books by Toffler, Betsy-Ann. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Toffler, Betsy-Ann

See the best price to sell, buy, or rent books by Toffler, Betsy-Ann. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Dictionary of Marketing Terms (Barron's Business Guides)

Dictionary of Marketing Terms

Dictionary of Marketing Terms (Barron's Business Guides)