Publicity and Public Relations (Barron's Business Library)
ISBN-10:
0764114018
ISBN-13:
9780764114014
Author(s): Pincus,Marilyn; Doty, Dorothy I.
Edition: Subsequent
Released: Jan 01, 2001
Publisher: Barrons Educational Series. Inc.
Format: Paperback, 208 pages
to view more data
Description:
Information and advice on getting publicity for a business or its product, creating mailing lists, using electronic tools and internet resources, writing press releases, understanding the media, mastering the art of networking, coordinating publicity with sales, and much more. Titles in Barron's Business Library series are currently being revised and updated, and re-set in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasis is on practical problem solving, and examples cited in these books are based on realistic business situations.
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.