International Marketing and Purchasing: From Marketing-mix to Relationships and Networks (Advances in International Marketing, 9)

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International Marketing and Purchasing: From Marketing-mix to Relationships and Networks (Advances in International Marketing, 9) image
ISBN-10:

0762303182

ISBN-13:

9780762303182

Released: Jan 21, 2000
Format: Hardcover, 356 pages

Description:

The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.

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