Doing Business in India: Street-smart Entrepreneurs in an Imperfect Marketplace
Released: Nov 01, 1999
Publisher: Sage Publications India Pvt. Ltd.
Format: Paperback, 269 pages
Related ISBN: 9780761993513
Description:
In this insightful book, V Padmanand and P C Jain explore the complexities of how entrepreneurs perceive opportunities in an 'imperfect' marketplace, why they take risks, what skills and competencies enable them to survive, the various problems they are confronted with, and what drives them to take up new challenges. The book, thus, serves as an excellent guide for entrepreneurs who want to set up businesses in India, especially non-resident Indians who wish to return to the country.
Best prices to buy, sell, or rent ISBN 9780761993520
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