Doing Business in India: Street-smart Entrepreneurs in an Imperfect Marketplace

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Doing Business in India: Street-smart Entrepreneurs in an Imperfect Marketplace image
ISBN-10:

0761993517

ISBN-13:

9780761993513

Edition: First Edition
Released: Mar 14, 2000
Format: Hardcover, 276 pages
Related ISBN: 9780761993520

Description:

This is a practical guide for potential business entrepreneurs who wish to set up industries in India, especially non-resident Indians who want to return to their country.

The authors introduce the Indian industrial environment through real-life case studies of successful entrepreneurs. Case studies consider Indians - both resident and non-resident - and foreign companies. The authors emphasize: the attractiveness of the Indian industrial environment; possible problems strategies for survival and growth.

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