Doing Research in Business and Management: An Introduction to Process and Method

Doing Research in Business and Management: An Introduction to Process and Method image
ISBN-10:

0761959505

ISBN-13:

9780761959502

Edition: 1
Released: Sep 14, 1998
Format: Paperback, 320 pages
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Description:

This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods.

After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages.












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