Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget
Released: Sep 01, 1999
Publisher: Sage Publications, Inc.
Format: Hardcover, 244 pages
to view more data
Description:
Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.