Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget

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Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget image
ISBN-10:

0761915818

ISBN-13:

9780761915812

Edition: 1
Released: Sep 01, 1999
Format: Hardcover, 244 pages
Related ISBN: 9780761915829

Description:

Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.

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