Doing Business in Emerging Markets: Entry and Negotiation Strategies

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Doing Business in Emerging Markets: Entry and Negotiation Strategies image
ISBN-10:

0761913742

ISBN-13:

9780761913740

Edition: 1
Released: Jul 23, 2002
Format: Hardcover, 320 pages

Description:

Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.

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