The 60s: The Golden Age of Advertising

From the inside cover: If the advertisements in this volume were the sole artifacts a historian used to examine and analyze the turbulent Sixties, a picture of American culture would emerge that bears scant resemblance to social and political realities of the times. Where are the Blacks, Latinos, or Asians? Viewed from this vantage point, the Sixties had no civil rights protests, Vietnam War, or sex, drugs, and rock and roll - at least not in any meaningful way. The advertisements here, exhumed from the crypts of Madison Avenue as mummified in the mass magazines of the day, were sanitized, homogenized, and cauterized, which is not to say that they did not have style, taste, or humor, or that they do not represent the zeitgeist in a jaundiced way. Advertising is, after all, artificial truth. . . 351 pages, copyright 2007 edition published by Barnes & Nobel. "Advertising for the Space Age" Zoom back in time to the 1960s! See original print ads for cars, travel, technology, food, liquor, cigarettes, movies, appliances, furniture, defense, transportation, you name it - all digitally mastered to look as bright and colorful as they did on the day they first hit the newsstands."