Starting a Business

Synopsis Great, you're ready to go into business for yourself. Good for you! But you don't know exactly where or how to start. Don't worry-with a little help from Barnes & Noble BasicsTM Starting a Business, you'll be ready to make that dream come true. Inside, you'll find indispensable information on: What it takes to build a moneymaking enterprise How to research-and beat-the competition The elements of a winning business plan Financing your business Leasing space, buying equipment, and hiring staff Creating a savvy marketing strategy Using the Web to grow your business And much, much more