Consumer Behavior. An Applied Approach
Released: Jun 01, 2006
Publisher: Kendall/Hunt Publishing
Format: Paperback, 581 pages
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Description:
For courses in Consumer Behavior and Buyer Behavior in the departments of marketing and business administration. This text uses the latest research to provide a survey of the important topics in consumer behavior. It then gets students involved by using Internet exercises, cross-functional perspectives, and real-life business-oriented examples.
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