Selling the Invisible
Description:
Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating.
Best prices to buy, sell, or rent ISBN 9780752821030
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Frequently Asked Questions about Selling the Invisible
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The Selling the Invisible book is in very low demand now as the rank for the book is 9,258,858 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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