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Selling the Invisible: A Field Guide to Modern Marketing

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Selling the Invisible: A Field Guide to Modern Marketing image
ISBN-10:

0446672319

ISBN-13:

9780446672313

Author(s): Beckwith, Harry
Edition: Reprint
Released: Mar 20, 2012
Publisher: Grand Central Publishing
Format: Paperback, 272 pages
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Description:

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

Best prices to buy, sell, or rent ISBN 9780446672313

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Selling the Invisible: A Field Guide to Modern Marketing book is in low demand now as the rank for the book is 129,821 at the moment. It's a low rank, and the book has not much sales on Amazon.

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