Revenue Management: Hard-core Tactics for Profit-making and Market Domination

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Revenue Management: Hard-core Tactics for Profit-making and Market Domination image
ISBN-10:

0752809792

ISBN-13:

9780752809793

Author(s): Robert Cross
Released: Jan 01, 1997
Publisher: Cassell
Format: Hardcover, 287 pages

Description:

In its most basic form, Revenue Management (RM) helps managers to focus on the buying behaviour of customers, enabling them to make adjustments in price and product availability to achieve significant revenue gains. This is a guide to implementing RM.

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