Fading Ads of Gloucester

Take a photographic journey into Gloucester’s often overlooked advertising history and see how the city’s businesses of old made use of hand-painted signs to inform, advertise, and appeal to consumers. This intriguing book profiles hand-painted advertising from across the city and investigates the companies that commissioned the signs that now appear faded—like ghosts—on the brickwork of buildings. It is a snapshot of a time that is almost forgotten but which lives on through the sometimes haunting presence of ghost signs on the city’s streets. Richly illustrated with 150 full color signs, this collection reveals the many products advertised, including food & drink, alcohol & tobacco, shoes & clothing, as well as Gloucester’s varied industries and businesses. Fading Ads of Gloucester is a must for all true local historians.