Emotion and Reason in Consumer Behavior
Description:
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
* Provides new insights on an emerging topic
* Uses sound academic research at a level students can understand
* Explores satisfaction as an influence in marketing
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.