Emotion and Reason in Consumer Behavior

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Emotion and Reason in Consumer Behavior image
ISBN-10:

075067976X

ISBN-13:

9780750679763

Author(s): Chaudhuri, Arjun
Edition: 1
Released: Jan 09, 2006
Publisher: Taylor&Francis
Format: Hardcover, 182 pages

Description:

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

* Provides new insights on an emerging topic
* Uses sound academic research at a level students can understand
* Explores satisfaction as an influence in marketing

Best prices to buy, sell, or rent ISBN 9780750679763




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The Emotion and Reason in Consumer Behavior book is in very low demand now as the rank for the book is 7,501,204 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

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