Market Segmentation: How to do it, how to profit from it
Description:
* McDonald and Dunbar are the leading author team in this area
* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business
* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)
This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.
Best prices to buy, sell, or rent ISBN 9780750659819
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- Market Segmentation: How to Do It, How to Profit from ItMcDonald, Malcolm; Dunbar, IanEdition:4ISBN-13:9781906884185
- Market Segmentation : How to Do It, How to Profit From It - Second EditionMcDonald, Malcolm; Dunbar, IanEdition:2ISBN-13:9780333733691
- Market SegmentationMalcolm McDonald; Ian K. DunbarEdition:2ndISBN-13:9780333733707
- Market Segmentation: How to Do It and How to Profit from ItMcDonald, MalcolmEdition:Revised 4thISBN-13:9781118432679
- Market Segmentation: How to Do It, How to Profit from ItMcDonald, Malcolm; Dunbar, IanEdition:4ISBN-13:9781906884185
- Market Segmentation : How to Do It, How to Profit From It - Second EditionMcDonald, Malcolm; Dunbar, IanEdition:2ISBN-13:9780333733691
Frequently Asked Questions about Market Segmentation: How to do it, how to profit from it
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