Market-Led Strategic Change: Making Marketing Happen in Your Organization (Marketing Series)
Released: Jan 01, 1992
Publisher: Butterworth-Heinemann
Format: Paperback, 416 pages
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Description:
Offers a new approach to the old problem of making marketing happen. Going back to basics, the book is designed to help professionals confront critical questions in the organization of marketing, understanding the nature of the marketplace and ensuring commitment.
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