Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion

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Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion image
ISBN-10:

0749473460

ISBN-13:

9780749473464

Author(s): Clark, Nigel
Edition: 1
Released: Apr 28, 2015
Publisher: Kogan Page.
Format: Paperback, 280 pages
Related ISBN: 9780749479183

Description:

Marketing in professional services and consulting businesses (law, accounting, property, management consulting, project management, engineering, technical services, etc.) has progressed significantly in recent years. It is now seen as a major contributor to attracting and retaining clients, building a successful brand, and growing revenue and profit.Professional Services Marketing Handbook covers key issues in business development, operations, and delivery and includes case studies, insights, and advice on CRM, digital and social media, thought leadership, branding, and client thoughts to provide the tools to deliver greater business impact.

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