How to Write a Marketing Plan

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How to Write a Marketing Plan image
ISBN-10:

0749461519

ISBN-13:

9780749461515

Author(s): Westwood, John.
Released: Nov 03, 2010
Publisher: Kogan Page.
Format: Kindle Edition, 144 pages

Description:

This work aims to give step-by-step advice to professionals who need to write a marketing plan, possibly for the first time. It encourages the reader to become personally involved with an extensive use of checklists and assessments.

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