Bridging the Culture Gap: A Practical Guide to International Business Communication

The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking. This fully updated second edition of Bridging the Culture Gap, written by two of Cannings most experienced trainers, is a distillation of many years work and is based on the real-life business situations of their international clients.