The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) image
ISBN-10:

0749442832

ISBN-13:

9780749442835

Edition: 2nd
Released: Oct 01, 2004
Format: Paperback, 720 pages
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Description:

A comprehensive and practical review of the new rules of brand management.

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