Customer Care Excellence: Create an Effective Customer Service Strategy (Professional Paperback Series)

Customer Care Excellence: Create an Effective Customer Service Strategy (Professional Paperback Series) image
ISBN-10:

0749437928

ISBN-13:

9780749437923

Author(s): Cook, Sarah
Edition: 4th
Released: Aug 01, 2002
Format: Paperback, 248 pages
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Description:

Today's consumers are sophisticated, well informed and have high expectations of the services they want to receive. They want greater choice, speed of service and convenience, and will not be 'sold to' or manipulated. Companies that do not face up to these changes will lose market share.

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