Direct Marketing: A Step-by-Step Guide to Effective Planning and Targeting (Marketing in Action Series)
Released: Oct 01, 2002
Publisher: Kogan Page Business Books
Format: Paperback, 180 pages
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Description:
Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.
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