Making Innovation Happen (Creating Success)

Making Innovation Happen (Creating Success) image
ISBN-10:

0749434325

ISBN-13:

9780749434328

Author(s): MICHAEL MORGAN
Released: Jan 01, 2001
Publisher: Kogan Page.
Format: Paperback, 144 pages
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Description:

For any business to stay competitive, innovation must exist everywhere in the organization: product development, positioning, reaching the market, branding, internal operations, and customer service. Innovation also needs to work at every level, from the shop floor to the executive suite. This guide to innovation discusses the tools of the trade, tips and ideas. There are action plans, activities, exercises, templates, worksheets and ideas that should be easy to implement.

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