Strategic Marketing Communications: New Ways to Build and Integrate Communications with Disk

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Strategic Marketing Communications: New Ways to Build and Integrate Communications with Disk image
ISBN-10:

0749429186

ISBN-13:

9780749429188

Edition: 2
Released: Aug 28, 1999
Publisher: Kogan Page.
Format: Paperback, 300 pages
Related ISBN: 9780749420130

Description:

Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.

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