<p>Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.</p>

Strategic Marketing Communications: New Ways to Build and Integrate Communications with Disk

Business & Money

Berry, Chris

Pulford, Alan

Smith, Paul R.

Marketing & Sales

Kogan Page.

See the best price to sell, buy, or rent books by Pulford, Alan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Pulford, Alan

See the best price to sell, buy, or rent books by Pulford, Alan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Strategic Marketing Communications: New Ways to Build and Integrate Communications with Disk