The Marketing Plan: A Practitioner's Guide (Kogan Page Professional Paperback Series)

The Marketing Plan: A Practitioner's Guide (Kogan Page Professional Paperback Series) image
ISBN-10:

0749426144

ISBN-13:

9780749426149

Author(s): Westwood, John.
Edition: 2
Released: Aug 01, 1998
Publisher: Kogan Page.
Format: Paperback, 192 pages
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Description:

This fully revised and updated edition includes the latest market research methods, presentational software and approaches to the key areas of Europe, North America and Asia Pacific.


























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