The New Market Leaders : Who's Winning and How in the Battle for Customers

The New Market Leaders : Who's Winning and How in the Battle for Customers image
ISBN-10:

0743221370

ISBN-13:

9780743221375

Author(s): Fred Wiersema
Edition: 2nd
Released: Jan 01, 2002
Format: Paperback, 0 pages
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Description:

Managers are finding it hard to attract and retain customers in the online economy. This book identifies 100 of the most infuential global businesses and explains what makes them so powerful.











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