Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy

Name: Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
Brand: Free Press
SKU: 9780743205900
Rating: 4.7 (6 reviews)
ISBN: 9780743205900

Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy image

ISBN-10:

0743205901

ISBN-13:

9780743205900

Author(s): Valarie A. Zeithaml; Roland T. Rust

Released: Feb 21, 2001

Publisher: Free Press

Format: Digital, 304 pages

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