Brand Leadership: Building Assets in an Information Economy

Name: Brand Leadership: Building Assets in an Information Economy
Brand: Free Press
SKU: 9780743203784
Rating: 4.5 (11 reviews)
ISBN: 9780743203784

ISBN-10:

074320378X

ISBN-13:

9780743203784

Author(s): David A. Aaker; Erich Joachimsthaler

Released: Sep 01, 2000

Publisher: Free Press

Format: Kindle Edition, 368 pages

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