Why People Don't Buy Things: Five Five Proven Steps To Connect With Your Customers And Dramatically Improve Your Sales

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Why People Don't Buy Things: Five Five Proven Steps To Connect With Your Customers And Dramatically Improve Your Sales image
ISBN-10:

073820157X

ISBN-13:

9780738201573

Released: Jan 07, 2000
Publisher: Basic Books
Format: Paperback, 208 pages
Related ISBN: 9780738200125

Description:

Selling can be a science as well as an art, and offering the right product at the right price is only the starting point. The authors explore the thought processes potential buyers go through every time they consider making a purchase. This guide offers a systematic approach to understanding customers' motivations and tailoring the entire sales strategy to fit the customers' buying path. By teaching salespeople how to recognize different buying profiles, this book offers strategies and tactics to break out of non-productive patterns, forge new relationships, and turn promising prospects into repeat customers.

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The Why People Don't Buy Things: Five Five Proven Steps To Connect With Your Customers And Dramatically Improve Your Sales book is in very low demand now as the rank for the book is 1,887,863 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

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