Small Business Solutions for E-Commerce (EU-Smart Solutions)

Small Business Solutions for E-Commerce (EU-Smart Solutions) image
ISBN-10:

0735608466

ISBN-13:

9780735608467

Author(s): Kienan, Brenda
Released: Mar 01, 2000
Publisher: Microsoft Press
Format: Paperback, 400 pages
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Description:

Intended as a business guide rather than a technical reference, this book offers advice on starting and operating a small business on the internet, using Microsoft technology. It covers matters such as the planning of a site, the uses of a database and transaction-processing system, the hiring of a Web developer, on-line brand-building strategies, trademark protection, budgeting, and customer service. Kienan is an e-commerce consultant with Tauber Kienan Associates.


























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