Naked Marketing: The Bare Essentials 1999 Version

Naked Marketing: The Bare Essentials 1999 Version image
ISBN-10:

0735201129

ISBN-13:

9780735201125

Author(s): Grede, Robert
Edition: First Edition
Released: Sep 24, 1999
Format: Mass Market Paperback, 128 pages
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Description:

With all the trendy ways to do marketing - from advertising on web sites to publicity with radio "shock jocks" - how can you determine which is the most productive, cost-effective option for your company?
Here's a handy tool for business managers and entrepreneurs who want to get market-smart quickly. It reveals, step by step, how you can determine your marketing budget; develop a marketing plan; establish a company image; use high-impact copy, layout and design; get publicity and visibility without having to pay for it; use mass media, personal selling, and direct mail effectively; and maximize opportunities at trade shows.
No fluff, no stuff - the complexities of marketing boiled down for small business managers, entrepreneurs, or big-business non-marketers.


























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