Making an impact online: Creating a website that really works without breaking the bank (Business on a Shoestring)

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses thesedays. Don't think that a small budget means that you can't compete withlarger organisations: if your site is well laid out and your contentcompelling, you can!This book shows the way, covering topics such as: Choosingthe right domain name; Smartening up a basic website; Driving trafficto your website; Analysing web traffic; Affiliate marketing; Searchengine listings/optimisation; Taking advantage of free (and safe!)software and training; Relationship networking; Tapping into new orgrowing trends: Web alerts, RSS, Voice over Internet Protocols, instantmessaging, espotting'a great little package' The Bookseller